Alan T. Shao

Dean and Professor of Marketing, School of Business

Alan Shao - Dean and Professor of Marketing, School of Business

Office Address
Beatty Center, Suite 200
5 Liberty Street
Charleston, SC 29424

Phone: 843.953.6651

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Alan T. Shao has served as the College of Charleston’s dean of the School of Business since March 2009. Since then, he has established an MBA degree program, obtained AACSB reaccreditation for the school, developed new majors, elevated fundraising, created the School of Business “Wall of Honor” to recognize philanthropy and long-term impact, and increased globalization throughout the School of Business.

Shao came to Charleston after nearly 20 years at the University of North Carolina Charlotte, where he was North Carolina Ports professor of marketing and associate dean of Professional and Global Programs. While at UNC Charlotte, he created selfsupporting graduate business programs in Taiwan, Hong Kong, Mexico and Denmark.

In 2005, the Journal of Advertising named Shao one of the most prolific contributors to advertising research. In his career, he has published more than 50 articles in leading journals, made more than 100 presentations on a variety of international business topics and has authored three books, most recently Marketing Research: An Aid to Decision Making, 3rd edition. As a Pacific Cultural Foundation fellow, he has studied foreign culture influences on advertising in Taiwan.

In addition to teaching and research, Shao has worked as an executive director of marketing research and a manager of computer operations, and has developed import businesses that manufactured furniture, motorcycles and crystals in China. He is a frequent traveler, having visited China more than 100 times and lectured in more than 30 countries.

Shao has consulted for major companies that include Coca-Cola, Nissan, HSBC, Wachovia, North Carolina State Ports Authority, Hendrick Motor Sports (NASCAR) and the Carolina Panthers football franchise. He is a past-president of the North Carolina World Trade Association, has served on the board of the North Carolina District Export Council and is a past member of the Charleston Metro Chamber.


1989: Ph.D. in Marketing, with a minor in Statistics, University of Alabama–Tuscaloosa
1983: M.B.A. with a concentration in Management, Old Dominion University
1981: B.S. in General Business, Old Dominion University

Career Highlights

2009–Present: Dean, School of Business, College of Charleston
2009–2011: Jack Tate Distinguished Professor, College of Charleston
2005–2009: Associate Dean of Professional and Global Programs, UNC Charlotte
1990–2009: North Carolina Ports Professor of Marketing, UNC Charlotte
1995–2005: Director, International Business Program, Belk College of Business Administration, UNC Charlotte
1988–1989: Assistant Professor, Department of Marketing, Michael J. Coles College of Business, Kennesaw State University
1987–1988: Visiting Professor, Department of Marketing, College of Business, University of South Florida

Honors and Achievements

2004: Bank of America Award for Teaching Excellence Finalist, UNC Charlotte
2003: Excellence in Teaching Award, Belk College of Business Administration, UNC Charlotte
2003: Best Presenter Award, The International Business & Management Research Conference, Hawaii
2002: Gray’s MBA Outstanding Teaching Award, Belk College of Business Administration, UNC Charlotte
2001: International Education 2001 Faculty Award, UNC Charlotte
1993–1995: Fellow, Pacific Cultural Foundation, Taiwan
1989: Outstanding Teacher Award, University of South Florida
1988: Alpha Mu Alpha, National Marketing Honorary, American Marketing Association